I would say that in order to create a successful professional TikTok you need 2 things.

  1. to share an important message
  2. have fun

TikTok is a platform with an audience that seeks entertainment but also has a short attention span. I say this because of the short length of the videos. With that being said, it is essential to pull the viewer in with elements of fun (music, dancing, acting, etc.) and then keep them there with clear and concise information. Moreover, beyond simply posting videos it is important to engage in the teacher community by commenting and responding to fellow users on the platform. By doing this, you are not only learning from fellow creators but expanding your PLN at the same time.